| What COPE is | Why use COPE | How COPE works | |||||||||
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COPE analysis is a new marketing strategy tool to determine which products and new opportunities are most likely to grow business in the future. Read more >> |
COPE analysis takes a wider approach than the BCG or GE matrix and applies objective indicators to determine the strategic focus. Read more >> |
COPE analysis classifies each product on basis of its commercial and competitive performance in relation to the conditions of targeted market segments. Read more >> |
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